Google, Yahoo, Live and more...
Pretty much every web development company out there offers Search Engine Optimisation (SEO) or Search Engine Marketing (SEM). The market place is saturated by supposed 'experts' wanting to charge you fortunes for second rate advice and implementations which leave you feeling empty and no further up the rankings than you were before. At Great White, we have consistently gained page one rankings for competitive search terms and due to the unique way in which we work with our clients, you only pay on results.
Help Youself
To understand the first stage of your website optimisation, why not request your FREE WEBSITE OPTIMISATION REPORT which will detail everything you need to do on your site to make it good enough to get top 10 rankings with the major search engines. You will see from your Report there is far more to be considered than you may have previously believed.
If an 'SEO solutions consultant' is telling you it's all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results. To put it simply, in the big picture, META tags are about as useful in a search engine marketing campaign as a box of Free Range Eggs.
Our SEO service is broken down in to two areas:
- On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
- Off-site search engine marketing - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one
On-site Search Engine Optimisation
On-site optimisation can come in two stages, the first stage being initial optimisation. If we haven't created your site, we will adjust each page of your web site so that it tells the search engines exactly what it is about and ensure the search engines take note of the terms we want. If you want an idea of the aspects of your site we will be reviewing, make sure you request your FREE OPTIMIZATION REPORT as this will be the base for your On-Site optimisation.
At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling free range eggs it would be highly probable that you would like it to be optimised for the keyword 'free range eggs'. It is possible to increase the amount of keywords a web page is optimised for, which is carried out in the second stage of on-site search engine optimisation.
The second stage involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimise a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimise a page for a myriad of search terms using off-site optimisation.
Off-site SEO
Off-site search engine optimisation is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.
Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn't even been indexed we can help. The service is quite simple and it works like this:
- You tell us what keywords you want to appear on page one of Google for
- We give you a price for the keywords and may also suggest a few others
- You choose the keywords you would like to have optimised
- You don't pay us a penny until you have seen results for your selected keywords
Useful links for Self Optimisation, Search Engine SEO
Free Search Optimization Report - detailing exactly what needs doing to make your webpage suitable to be ranked within the top 10 for a single keyword
The About.com Web Site Optimization 101 Handbook- Guide To Web Site Optimization offers a great resource if you want to try optimising your website without professional help.
The Wikipedia entry for Search Engine Optimisation - here you can understand where it all started, how it has evolved and some of the challenges you will face to help you understand the 'right' way forward.
ODP - Open Directory Project - The Worlds largest web directory. You can submit your site for listing within this directory. Be aware that not all sites that request listing get listed. It is dependant on you following their very strict guidelines and ensuring your description offers good valid reasons to be listed. If this seems daunting when you look at it, you can ask us to submit your listing for you.
For £99 we will create your application adhering to the latest guidelines and ensuring you are in the correct category. You will receive a screenshot of your entry once it is created and placed. There is never any guarantee you will be listed as it is down to the editor reviewing your entry, but using our service will give you the best chance of inclusion.
How do you add your site to Google's search results? Check out what Google says here
